Founder's Story
From My Kitchen to Yours — A Journey of Purpose
Hello, I’m Dr. Vinita Rajput.
As a PhD in Food and Nutrition, I’ve spent years researching how food can truly nourish and heal. I’ve had the honor of publishing seven research papers in reputed journals and was humbled to receive the Swarn Padak Award at the Indian Dietetics Association Conference (Mumbai Chapter). But beyond all the accolades, what has always mattered to me most is impact — making a difference in how people relate to food.
This venture was born from that purpose.
I started this women-led initiative to offer guilt-free, handcrafted snacking options made with honesty, care, and science-backed goodness. Every cookie, every treat, is a reflection of my belief that healthy can also be delicious.
At the heart of our journey is the vision to support Make in India, empower women at every step, and bring wellness into everyday living — without compromising on taste.
This isn’t just a brand. It’s my story, my mission, and a piece of my kitchen, lovingly shared with you.
Warmly,
Dr. Vinita Rajput
Our Philosophy
We believe that wellness begins with what you eat — and you deserve snacks that love you back. Our philosophy is simple: create wholesome, honest, and nourishing products that taste delightful and support better living. No shortcuts. No harmful ingredients. Just nature’s goodness in every bite.
Our Vision
To build a future where healthy eating is joyful, effortless, and accessible to all. We envision a world where snacking fuels the body, uplifts the spirit, and connects people to a more mindful, nourishing lifestyle. Through our products, we strive to be a companion on every individual’s wellness journey — one delicious cookie at a time.